I help manufacturers, certification bodies and technical service providers turn complex offerings into a predictable pipeline of qualified leads — across markets, in three languages, with senior-level attention on every account.
Currently accepting one new retained engagement for Q3 2026
Complex products, long sales cycles, multiple markets and regulatory language — most agencies aren't built for it. Here's what usually goes wrong.
The senior team wins the pitch. Then a junior account manager who has never spoken to an engineer runs your campaigns. The gap shows up in your cost per lead.
ATEX, IECEx, CE marking, OEM procurement cycles — if the person writing your ads can't hold a conversation about your industry, your audience notices instantly.
A campaign built for the UK gets machine-translated for France and Germany. Different markets buy differently. Localisation is strategy, not translation.
Impressions, clicks and colourful dashboards — but the only question that matters goes unanswered: how many qualified conversations did marketing create this month?
You work directly with me — the person who builds your strategy is the same person who manages your budget, watches your numbers and answers your messages. No account managers, no hand-offs, no telephone game.
Positioning, media strategy, campaign management, budget allocation, optimisation and reporting. This never leaves my hands.
Design, video production, development and native-language localisation are executed in collaboration with a hand-picked network of freelance specialists I've worked with for years — engaged per project, under my direction and quality control.
Ad accounts, tracking setup, creatives, landing pages, dashboards — 100% of the assets are built in your accounts and remain your property. No hostage-taking, ever.
Built as one coherent system — from first impression to attributed revenue — not a menu of disconnected deliverables.
Account-based campaigns that reach engineers, plant managers and procurement decision-makers by company, role and industry — not by guesswork.
Search campaigns built on the exact terminology your buyers use — from compliance queries to product-specification searches — with negative-keyword discipline that protects budget.
Authority content on the regulations and standards your clients search for — turning your expertise into inbound demand that compounds over time.
Conversion-focused pages for each service line and market — engineered to turn technical visitors into enquiries, with continuous testing.
GA4 and GTM implementation, offline conversion import, and a Looker Studio dashboard that shows cost per qualified lead per market — in real time.
Campaigns adapted per market — language, search behaviour, messaging and compliance nuance — for companies operating across Europe and beyond.
A fixed, transparent onboarding — you know exactly what happens and when.
Deep-dive into your product, sales process and markets. Interviews with your team, competitor landscape mapping, ideal customer profiling per market.
Channel strategy and budget plan. Tracking architecture (GA4, GTM, CRM connection), landing pages, and campaign structures — built and reviewed with you.
Campaigns go live market by market. Daily monitoring during the launch window, first-response data feeding straight back into targeting and creative.
Weekly optimisation, monthly strategy reviews, and a live dashboard. You always know what was spent, what it produced, and what happens next.
Campaigns managed end-to-end — strategy, media buying, creative direction, tracking and reporting.
Full-funnel Meta and Google campaigns with conversion tracking rebuilt from scratch, in a highly competitive metropolitan market.
Compliant advertising in a regulated industry with premium pricing — proof that strict rules and performance are not mutually exclusive.
Restructured account, new creative strategy and systematic testing — cost per acquisition cut in half while volume more than tripled.
Cross-border campaigns targeting European and North American audiences for a destination brand — multi-currency, multi-language delivery.
Metrics from client campaigns managed 2021–2026. Detailed case walk-throughs available on request — including account screenshots.
The harder your offering is to explain, the more your marketing needs someone willing to understand it.
Long sales cycles, technical buyers, distributor networks and multi-country demand.
Trust-driven services sold to manufacturers, OEMs and contractors in regulated environments.
Engineering, consulting and B2B service firms where credibility is the product.
Industries where advertising rules are strict and generic agency playbooks break.
I'm an independent performance-marketing strategist based in Paris, working with clients across Europe for over five years. I run campaigns in English, French and Russian — which means your campaigns for France, Switzerland, the Baltics or the UK are managed by someone who actually reads them.
Before specialising in B2B, I built and scaled paid acquisition for service businesses in four countries — the discipline of making every euro accountable is the same; the buyers are just smarter now.
"Large agencies sell you their brand and staff you with juniors. I sell you my time — and bring in specialists only where they make the work better."
Strategy, media buying, optimisation and reporting: me, personally. Production work — design, video, development, native-language copy — is delivered in collaboration with a curated network of freelance specialists I've worked with for years. Every deliverable passes through my review before it reaches you. You always have one point of contact and one person accountable: me.
Yes — precisely because I keep the client roster deliberately small. I take a limited number of retained engagements at a time, so every account gets senior-level attention. That's the point of the model: you get the focus a large agency reserves for its biggest client.
Because a multi-market B2B engagement and a single-market campaign are different projects with different scopes. After a discovery call, you receive a written proposal with fixed, itemised pricing — no hourly ambiguity, no surprise invoices. Engagements are structured as a one-time setup phase plus a monthly retainer.
Discovery call this week, proposal within five business days of it, and campaigns live approximately four weeks after signature — the timeline in the process section above is contractual, not aspirational.
You do — 100%. All campaigns are built inside your own ad accounts, tracking lives in your Google Analytics, and every creative, page and dashboard is your property from day one. If we ever part ways, everything keeps working without me.
A live Looker Studio dashboard showing spend, leads and cost per qualified lead per market, updated daily — plus a monthly written review: what happened, why, and what changes next month. No vanity metrics.
Tell me about your company and your growth targets. You'll get a reply within one business day — and if we're a fit, a written proposal with fixed pricing within five.